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Thursday, July 19, 2018

Loudoun Now

Loudoun's Community-Owned News Source

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LoudounNow 1 Comment

Editor: In less than two weeks, folks are going to the polls to vote for president and, locally, our congressman. Most people are simply going to vote for an R or a D without much regard to the person along side the letter. That’s truly unfortunate and especially so in Virginia’s 10 th Congressional District.

Two people are running for the seat. One is a first time ever candidate who is a wealthy real estate developer who lives in a condo in the city and owns an estate outside the district and the other candidate is a career government attorney, with a few years in private practice, married to a career government servant, has been an elected official for 8 years in a purple state and who voted for President Obama’s most recent budget. Sound familiar? Which one is the D and which is the R? Barbara Comstock is the antithesis of the conjured up expectation of a Republican political candidate. And that’s one of the many reasons I’m voting for her to continue representing me in Congress. I can assure you her party affiliation has no bearing on my decision.

I am voting for Ms. Comstock because she took the time to meet with my family about the federal legislation that bears our daughter’s name. She learned about the legislation and signed on to support its funding each year. With her help, the Gabriella Miller Kids First Research Act will continue to fund pediatric disease research at the National Institutes of Health. She didn’t have to do this but recognized the value of the legislation and that it is a decidedly 10 th district concern. She has also supported and worked to pass the STAR Act and the 21 st Century Cures Act to help fund research that will help save lives. She listens to her constituents and supports legislation that benefits them.

And it’s not just legislation that is personal to me. She has helped shed light on the growing heroin epidemic and has worked with federal, state and local law enforcement to find solutions to the problem. The solutions won’t come quickly but she recognizes the need to start now and raise awareness.

She worked across party lines with Senators Kaine and Warner and the other Northern Virginia Congressmen to fight the elimination of the perimeter rule at National Airport. Many people have little knowledge of the perimeter rule; but, it’s elimination would be financially catastrophic for Dulles Airport and the 10 th district.

She has fought for and succeeded in getting some funding for Metrorail and has worked with the new General Manager to shine light on the problems and work with him and Congress to find solutions. Congressmen can’t solve all the problems themselves, but they can work with other members to seek out solutions for regional issues and make the case for why it’s important to have a safe and reliable Metrorail in the DC region.

Dan Ward

Consultant and Author

The Simplicity Cycle

By Dan Ward

Foreword by Don Norman

Read an Excerpt

Download my ChangeThis Manifesto: The Simplicity Cycle Manifesto .

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Humans make things every day, whether it’s composing an e-mail, cooking a meal,or constructing the Mars Rover. While complexity is often necessary in the developmentprocess, unnecessary complexity adds complications. The Simplicity Cycle provides the secret to striking the proper balance. Dan Ward shines a light on how complexity affects the things we make for good or ill, taking us on a journey through the process of making things, with a particular focus on identifying and avoiding complexity-related pitfalls.

The standard development process involves increasing complexity to improve theoutcome, Ward explains. The problem comes when the complexity starts getting in theway—but often we don’t know where that point is until we pass it. He suggests a numberof techniques for identifying the problem and fixing it, including how to overcomeseveral types of wrongheaded thinking—such as the idea that complexity and quality arethe same. In clear, compelling language, and using his trademark mix of examples fromresearch, personal experience, and pop culture, Ward offers a universal concept, visuallydescribed with a single, evolving diagram.

Ideal for business leaders and technologists, The Simplicity Cycle is helpful for anyonelooking to simplify and improve everything we do, whether we work in an office, athome, or at the Pentagon.

“For those who seeka graphical tool to simplify or modify product design and consumer services, Ward’s book can become a valuable resource. The theory provides a structure to see where and why complexity goes awry and causes destruction instead of goodness.” — BlogCritics


“If I could ask my clients to read one book before we work together, it would be The Simplicity Cycle by Dan Ward….it’s simply brilliant.” — Peter Morville , President of Semantic Studios

Peter Morville

“In The Simplicity Cycle Dan Ward presents a straightforward graphical way of looking at design that is both easily grasped and profoundly enlightening.” — Henry Petroski , author of To Forgive Design and The House with Sixteen Handmade Doors

Henry Petroski

“The Simplicity Cycle’s combination of powerful tools and memorable case studies makes it an essential addition to any innovator’s book shelf. — Scott Anthony , author of The Little Black Book of Innovation

Got it!
By Mikey Weil
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A new req opens, and you need to find people. Where do you go first? You probably hop on LinkedIn Recruiter or Indeed and start a new search. I bet you aren’t searching your first-degree connections on LinkedIn, though. Why not? You are already connected to these people. You have their email. You sometimes have their phone number. You can send them a free InMail or send them something over LinkedIn Messaging that shows up just like a Facebook message. Although I recently learned when you send a first-degree connection an InMail, it shows up just like something sent over messaging.

Say a Sales Engineer req comes across my desk. I just hopped on LinkedIn and typed “sales engineer” into my search bar at the top of my LinkedIn profile. After selecting 1 st – under Connections , I get 68 results. I’ve never worked on a Sales Engineer role before, yet I am connected to 68 people who have/had this title before. Imagine that. Instead of sending out an excessive amount of LinkedIn InMails or Indeed messages, hoping a few people might respond, why not reach out to these 68 people. I can start off a message with something like, “Hey Mack. I am working on filling a Sales Engineer role, and I came across your name while searching my LinkedIn connections. I’m not sure if you have had a chance to check out my posts about Salezy LLC, but I would love to discuss this career opportunity with you.”


Side note: Every first-degree connection on LinkedIn is a person that you are advertising to for free. Every time you post a job opportunity or news that your company was featured in, (some of) your first-degree connections are seeing this. Do you have 5,000 connections? If so, that is 5,000 possible people who are going to look at your posts on their feed. That’s a crazy number. Chances are these people are connected with a lot of other people. This means your posts could be getting bogged down in their gigantic feed. Let’s say only 10% of these people will see your postings. That’s still 500 people. Next time your hiring manager asks, “What are we doing to advertise this job?” You go ahead and tell them, “I’ve been posting it on my LinkedIn. I have 5,000 connections, so we know a good amount of people see it.” Hopefully, you have other answers, too.

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